In Euphoria, the wardrobe of each actor is an extension of their class and distinctive personas. ![]() High school kids carrying around Gucci backpacks, even was their parents are shown working regular 9-5 jobs it seems a little out of touch with reality. Often the fashion on popular sitcoms doesn’t draw a parallel between the characters and their socio-economic backgrounds. But it was her work on Euphoria that earned her multiple Emmy nominations and made the series a pop culture and fashion phenomenon. Fishnet, dainty bikini and pink hair for Rachel Corine-the troublemaker. Modest bikinis and sneakers for Selena Gomez-the shy one. ![]() Her first full-fledged project was the 2012 film Spring Breakers, where she fine-tuned the wardrobe of all four actors according to the personality of their characters, even if the theme was a wild beach vacation. Heidi Bivens, the costume designer for the show is known for dressing up complicated characters in an interesting way-her extensive work as a fashion journalist and an editorial stylist comes in handy while creating a costume story for a character. It’s only when you watch the show it becomes increasingly apparent that this isn’t a throwing together of a look, this is a carefully curated mood board, the sartorial choices are a reflection of the character’s background, adding both texture and context. ![]() At first glace, the fashion in Euphoria is seemingly mundane, another output from the assembly line of like high school dramas about hypersexualised teenagers setting TikTok trends.
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